Parklands High School

Creative Media

 

Creative media curriculum vision - click to expand

KS4 Course

 

Students will study the BTEC Level 1/2 in Creative Media Production.

Students will study media theory and develop an appreciation for different genres and their conventions, the narrative of media products and the different media techniques employed to ensure that audiences remain engaged and attentive.

Digital graphics feature in many areas of our lives and play a very important part in today’s world. The digital media sector relies heavily on these visual stimulants within the products it produces, to communicate messages effectively. The aim of this unit is for learners to understand the basics of digital graphics editing for the creative and digital media sector. They will learn where and why digital graphics are used and what techniques are involved in their creation. This unit will develop learners’ understanding of the client brief, time frames, deadlines and preparation techniques as part of the planning and creation process.

The course will develop students’ understanding of the client brief, time frames, deadlines and preparation techniques that form part of the planning and creation process. Planning is an essential part of working in the creative and digital media sector. This unit will enable learners to acquire the underpinning knowledge and skills needed to create digital media products and gain an understanding of their application. On completion of this unit, learners will understand the purpose and uses of a range of pre-production techniques. They will be able to plan pre-production of a creative digital media product to a client brief, and will understand how to review pre-production documents.

 

Expectations/Approaches/Policies

  • This is a vocational course needing a high level of independence and organisation - learners will be taught these vital skills alongside the subject knowledge.

  • Learners are expected to dedicate some time outside of the classroom to developing their media portfolios.

  • Deadlines are strict and must be met

  • We have high standards of behaviour and expect pupils to respect the equipment in the iMedia Suite and to adhere to the school's Acceptable Use Policy.

 

Marking and Assessment

 

Examinations 

 

40% weighting - Responding to a client brief. Classroom based practical in Year 11 spanning 9 hours (broken down into manageable chunks across lesson time). This is done in exam conditions.

 

Non-Examination Assessment

 

2 x 30 % coursework components split into 3 assignments. All completed within a controlled classroom environment during Year 10. Component 1 - is theory based covering audience, purpose, genre, narrative and production techniques. Component 2 - is practical requiring students to plan, design, create and evaluate a media product that is decided by Pearson. 

 

How parents can support their children

  • Encourage an interest in analysing the media that they use.  Ask questions about why is YouTube so popular, what makes social media so powerful?

  • Check progress with pupils to make sure they are up to date with tasks and do not require additional time after school to catch up.

  • Check media portfolios for correct spelling and grammar.