Curriculum Intent

Creative iMedia will equip learners with a range of creative media skills and provide opportunities to develop, in context, desirable, transferable skills such as research, planning, and review, working with others and communicating creative concepts effectively. Through the use of these skills, learners will ultimately be creating fit-for-purpose creative media products.

Creative iMedia will also challenge all learners, including high attaining learners, by introducing them to demanding material and techniques; encouraging independence and creativity and providing tasks that engage with the most taxing aspects of the National Curriculum.

Programmes of Study

Learners opt into iMedia at the end of Year 8 so will begin their iMedia learning at the beginning of Year 9.

Year 9 - Foundation year for Cambridge National Certificate in iMedia

  • Interpreting a client brief

  • Pitching a product

  • Repurposing assets in Photoshop

  • Digital desktop publishing

  • Working with sound - plan, record and edit audio productions

  • Working with video - plan, film and edit moving images (video)

  • Green screening

  • Digital animation

Years 10 and 11

Focus will be upon the completion of 3 coursework portfolios and preparation for 1 exam.  The course covers a whole range of iMedia techniques.
 

Year 10 programme of study

Coursework assignment - Creating digital graphics  (25%)

Digital graphics feature in many areas of our lives and play a very important part in today’s world. The digital media sector relies heavily on these visual stimulants within the products it produces, to communicate messages effectively. The aim of this unit is for learners to understand the basics of digital graphics editing for the creative and digital media sector. They will learn where and why digital graphics are used and what techniques are involved in their creation. This unit will develop learners’ understanding of the client brief, time frames, deadlines and preparation techniques as part of the planning and creation process.

Examination - Pre-production skills (25%)

This unit will enable learners to understand pre-production skills used in the creative and digital media sector. It will develop their understanding of the client brief, time frames, deadlines and preparation techniques that form part of the planning and creation process. Planning is an essential part of working in the creative and digital media sector. This unit will enable learners to acquire the underpinning knowledge and skills needed to create digital media products and gain an understanding of their application. On completion of this unit, learners will understand the purpose and uses of a range of pre-production techniques. They will be able to plan pre-production of a creative digital media product to a client brief, and will understand how to review pre-production documents.

Year 11 programme of study

Coursework assignment - Interactive Multimedia Product (25%)

Interactive multimedia products are used widely in everyday life and the creative and digital media sector. They are used in computer games, mobile phone applications, presentations and many other areas. This unit will enable learners to understand the basics of interactive multimedia products for the creative and digital media sector. They will learn where and why interactive multimedia is used and what features are needed for a given purpose. It will enable them to interpret a client brief, and to use time frames, deadlines and preparation techniques as part of the planning and creation process when creating an interactive multimedia product.

Creating a digital animation sequence (25%)

Digital animation is used in a wide range of applications in the creative and digital media sector. It can enhance applications, and be used to entertain and inform the viewer. This unit enables learners to understand the basics of digital animation for the creative and digital media sector. Learners will be able to plan a digital animation to a client brief, use animation software to create the animation and be able to store, export and review the final product.

Expectations/Approaches/Policies

  • This is a vocational course needing a high level of independence and organisation - learners will be taught these vital skills alongside the subject knowledge.

  • Learners are expected to dedicate some time outside of the classroom to developing their media portfolios.

  • Deadlines are strict and must be met

  • We have high standards of behaviour and expect pupils to respect the equipment in the iMedia Suite and to adhere to the school's Acceptable Use Policy.

Marking and Assessment

Exams taken

  • OCR Cambridge National Certificate in Creative iMedia

Staff list

Mrs S Weldon - Curriculum Leader for Creative Media

Extra-curricular activities

  • After school catch up sessions if needed

How parents can support their children

  • Encourage an interest in analysing the media that they use.  Ask questions about why is YouTube so popular, what makes social media so powerful?

  • Check progress with pupils to make sure they are up to date with tasks and do not require additional time after school to catch up.

  • Check media portfolios for correct spelling and grammar.