SMSC Creative Media

 

 Social

  • As part of the Creative Media curriculum students are taught to think and produce work that reflects the needs of diverse audiences within our community and the wider community

  • As students develop their skills in a range software they are challenged to work in groups to find solutions whilst developing respect for the ideas and opinions of others in their team; This is particularly prevalent in the design phase of the task.

  • Pupils may also be asked to buddy, evaluate and critique each other work whilst taking the role of the client.

Moral

  • Through client briefs, pupils consider issues surrounding the stereotyping of genders and sexes and learn how the media exploits these stereotypes for marketing purposes.

  • Pupils consider how media agencies target different demographics and learn about the categories that are used to segment the market such as age, ethnicity, income and gender.  They will be taught about creating neutral campaigns and how some campaigns alienate different communities.

  • Acceptance of different opinions and viewpoints is essential in media as the creative element of the course ensures that each pupils work is individual and pupils must learn to accept the view points, tastes and ideas of others.

 

Spiritual

  • Students are continually reflecting on their own lives and the lives of others as they look at various case studies.   

  • Creative Media provides opportunities for reflection of media interaction and asks the pupils to consider how the media influences their own viewpoints.

  • Creative Media gives students the opportunity to explore their own creativity and express themselves as individuals.

  • To promote students’ spiritual development, their sense of self and their will to achieve, the Media department continually takes the opportunity to praise students for their contribution in lessons.

 

Cultural

  • Pupils explore how developments in technology have changed our culture, particularly the rise in social networking sites and the ability to communicate instantly across National and International borders.

  • Critical thinking encourages the pupils to consider media concepts from the point of view of people outside of their own demographic, ethnicity, cultural background etc and walk in their shoes to anticipate a media campaigns response.

  • The power of imagery within media is explored when it is considered how many multinational campaigns are translated for use across the globe.

  • Whilst studying various aspects of Creative Media students are asked to reflect on how different cultures are portrayed on within the media and why or who is portraying them in this way. Students are also challenged to think about how differing cultures can be offended by media products that have been miscommunicated or are translated ineffectively.